Ĭocktail competitions such as World Class and Bacardi Legacy have recognized talented bartenders in the past decade and these bartenders, and others, spread the love of cocktails and hospitality throughout the world. It includes specialized education - European Bartender School operates in 25 countries. This view of bartending as a career is changing around the world, however, and bartending has become a profession by choice rather than necessity. The reason for this is because bartenders in tipping countries such as Canada and the United States, can make significant money from their tips. The bartending profession was generally a second occupation, used as transitional work for students to gain customer experience or to save money for university fees. Bartending has often been associated with the struggles of marginalized groups in the workforce, such as African-American women. 'Barmaids', as they were called, were usually the daughters of tradesmen or mechanics or, occasionally, young women from the 'better-born' classes who had been 'thrown upon their own resources' and needed an income. Harry Johnson wrote a bartending manual and established the first bar management consulting agency.Īt the turn of the 20th century, slightly less than half the bartenders in London were women, such as Ada Coleman. 'Professor' Jerry Thomas established the image of the bartender as a creative professional.

The pioneers of bartending as a serious profession appeared in the 19th century. It was perceived through the lens of ethical issues and various legal constraints related to the serving of alcohol. Historically, bartending was a profession with a low reputation. Ada Coleman bartending at the Savoy Hotel in London, circa 1920

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